Proven Results.
Real-World Impact.
We partner with organizations across the arts and culture sector to drive attendance and ticket sales. We take an ROI-driven approach to every partnership, tracking transparent results across every advertising channel in one industry-leading dashboard.
CAPA
For more than three years, Opti Arts has helped CAPA turn digital advertising into measurable ticket sales. As the first agency to connect CAPA’s Tessitura ticketing funnel directly to its campaigns, we gave the organization a complete view of ROI across every dollar spent. Today, we manage advertising for all CAPA Presents programming, driving an average 187% increase in daily ticket sales when campaigns launch. What began as one integration has become a continuously improving system for audience growth.
187%
Increase in daily ticket sales when campaign launches
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Average Meta CTR
6%+
2.5x
Average ROI across campaigns
Average Meta CTR
6%+
The Cabot
Opti Arts helps The Cabot turn digital advertising into measurable ticket sales, especially for underperforming shows. By connecting Meta advertising with The Cabot’s Spektrix ticketing system, we gave the organization exact, show-level visibility into the revenue generated by each campaign. That visibility has supported higher marketing budgets year over year. Today, our campaigns deliver an average ROI of more than 2.5x, while precise audience targeting has helped The Cabot achieve Meta click-through rates above 6%.
2.5x
Average ROI across campaigns
Berkley Art Museum & Pacific Film Archive
Opti Arts has partnered with BAMPFA for more than two years to grow awareness and attendance for exhibitions across the Berkeley community. Using ROI-tracked campaigns across Meta, display, Google SEM, and Spotify, we connect each exhibition with the right audiences. The results have been record-breaking, including 5x ROI across tactics and SEM click-through rates above 50% for interest-based keywords.
5x
ROI across all tactics
50%+
SEM Interest-Based CTR
Average Meta ROI
9.28
2.5x
Average ROI across campaigns
Average Meta CTR
6%+
The Rev
Opti Arts partnered with The Rev for its 2026 season to drive attendance across five key mainstage shows. After connecting The Rev’s Spektrix ticketing system to its advertising for the first time, we built custom, measurable campaigns for each production across Meta, Google Search, display, Spotify, and connected TV. The strategy generated an average ROI of more than 5x. Tarzan was a standout, delivering an 8x total ROI, including 9.28x on Meta and 6.5x across display, connected TV, and Spotify.
8x
Single Show ROI (Tarzan)
Columbus Symphony Orchestra
Opti Arts has helped the Columbus Symphony Orchestra promote its Masterworks series and Picnic with the Pops events across multiple seasons. Before our partnership, CSO’s digital presence was limited to boosted Meta posts alongside television and radio. We introduced ROI tracking and expanded its strategy across Meta, Spotify, and connected TV. Campaigns now consistently drive Meta engagement above 4%, helping Masterworks and Pops seasons succeed despite industry headwinds.
4%
Meta Engagement Rate
Activated New Channels: Meta, Spotify, & CTV
