Opti was founded in the summer of 2023 by three Boston professionals, and was born from their passion for AdTech and ambition to make advertising more accessible. Our team started from the backend of the industry. The folks that had to drink from a firehose at the big media agencies in order to keep the campaigns running and the corner-office lights on. We come from the constantly learning and constantly grinding positions that eventually grew us into client-facing decision makers. We took our programmatic trading, platform operations, media planning, and campaign strategy beginnings to create the solution for today's businesses. We don't shake our heads at where we came from, because we realized that we became more knowledgable and savvy than if we took any shortcuts.